If you’re trying to konmari your wardrobe Marie-Kondo-style, or if you’ve just got some extra clothes lying around, selling them on Poshmark can be an easy way to earn a little bit of money. For anyone not familiar, Poshmark is a mobile app/website where people can buy and sell clothing, shoes, or accessories. They take care of shipping and negotiations, making it more user-friendly and streamlined than just posting on social media. According to its website, Poshmark features over 25 million items and 5,000 brands. With so many listings, it can be very easy to find what you’re looking for if you’re buying, but very challenging to make your item stand out from the crowd when you’re selling. Just in time for spring cleaning season, here are some tips to make selling on Poshmark easier and help your listing pop.
In the app’s feed, the first thing your customers will see is the photos you choose to upload, so it’s important to have high quality photos to make a good first impression. Photos that are well-lit, bright, and airy tend to stand out way more than the dim, yellow-tinted closet photos that clutter the website. Try taking the item out of your closet and finding a plain wall in a room with plenty of natural light. Taking photos during natural sunlight hours will help avoid yellow-tinted photos due to artificial lighting, and will help your buyer see a more accurate representation of the item’s color.
You want the item to look its absolute best, so take the extra time to make sure it’s not wrinkled from sitting on a drawer. Steaming or ironing if necessary can make an item look much nicer. Try photographing clothing while it’s hanging up, or if you happen to have a mannequin, that’s even better. This lets a potential buyer see the shape of the item better and how it will drape. If you’re selling shoes, make sure they’re as clean as possible and don’t have any mud caked on the soles.
3. Post measurements
Everyone knows that clothing sizes are horribly inconsistent, which can make many people hesitant to purchase an item if they’re not sure it will fit. This is even more essential for vintage pieces, which can be especially popular on Poshmark, but oftentimes are sized totally differently than modern items. Posting measurements taken while the item is laid flat, including bust, waist, hip, inseam, etc. can help you avoid return cases later.
4. Make sure brand and size are clear
You want to give searchers as much information about your item as possible, so be sure that the item’s brand and its marked size are clearly stated in your listing. By including these, in combination with the measurements from above, customers can have a much better idea of how the item will fit, especially if they know how a certain brand’s sizing runs for them. Customers can use brands as a search term, so optimize your listing to appear in relevant searches. Be totally honest about brands and sizes – never claim a fake item is the real thing, which is just plain wrong, and will hurt your customer ratings.
5. Take advantage of “Style Parties"
Frequently, Poshmark hosts themed “Style Parties", where users can add their listing to a group centered around a specific fashion theme/occasion. Recent examples include, “Best in Shoes Party", “Girl Boss Party", and “Activewear". If you have a listing that fits the theme, you can add it to that party and give yourself a better chance of it being seen by people who are actively looking for similar items. The app will update you daily on the themes and times for upcoming parties.
6. Offer lower price or private discount
Poshmark also runs a few discount features that can make your listing more appealing to potential customers, or draw new interest in an older listing. Once a customer likes an item, anytime you lower the price, they get a notification, and additionally receive discounted shipping. You can also choose to run a private discount, which sends a lowered price just to those who have liked the item, while the item remains at the original price for anyone just viewing it. If a listing has been sitting dormant for a long period of time, reducing the price a bit or offering a private discount can help regenerate interest and entice anyone who was on the fence about purchasing.
Use these tips to help your listings sell, and you can make some cash and some room for your fun summer wardrobe.