There are multiple ways to get your resume to stand out in the mountain of applications received by hiring managers. Developing technological skills is one important approach; especially if you have little experience or your job search was stunted due to COVID. Luckily, the marketing field has a variety of unique software, social media platforms, and certifications students can immerse themselves in to hone specific skills like data analysis, graphic design, email, and advertisement. Students will find many of these platforms under the “qualifications" section of job posting - so understanding them could make or break a future prospect.
Google analytics is a free service which is especially useful for a companies website. Analytics tracks and shows the user statistics on how customers got to their website, what pages they clicked on, and for how long. Google Skillshop offers a free individual qualification which is highly sought after in the job market. This certification can help you understand the data Google Analytics gives to run better marketing campaigns.
Adobe Creative Cloud
Adobe Creative Cloud is a set of services including Adobe InDesign, Photoshop, Premiere Pro, Lightroom, and Illustrator. These unique tools focus on graphic design, video editing, web development, and photography to further promote businesses. Though there are over twenty web application and mobile apps, there are capabilities for all user levels so there’s no need to be an immediate expert.
Canva is in many ways, a simpler version of Adobe. It’s easy to use, mostly free, and provides a wide variety of templates including flyers, brochures, banners, presentations, or business cards. However, Canva’s bread and butter is that it provides templates for any type of social media post or story.
Hootsuite is a social media management platform which supports multiple networks such as Twitter, Facebook, Instagram, LinkedIn, and YouTube. This tool allows marketers to create, schedule, and post to their company’s social media accounts as well as monitor engagement - all from one place. It is even possible to get Hootsuite certified.
Google Ads is a marketers entrance into search engine optimization (SEO). This is Google’s system where advertisers bid on keywords to have their ads appear in Google’s search results. Ever look something up on Google and find three advertisements at the top of the page? That is the work of Google Ads pushing content to viewers most likely to buy. Like Analytics, you can also get certified in Google Ads via Skillshop. Certifications include Google Ads Search, Display, Video, Shopping Ads, Measurement, and Apps.
MailChimp is one of the most popular email marketing tools for small businesses. It allows you to design, send, and analyze the outcomes of an email marketing campaign along with the ability to create landing pages to engage with potential customers. With this tool, you can manage subscribers, view click-through rates and generate reports on campaign growth.
Hubspot itself is an all-in-one marketing, sales, and customer service platform that prides itself on growing businesses in an engaging, human way. It even has its own training platform called HubSpot Academy. Here, you can take courses in marketing, sales, and design related fields and receive in-demand certifications. Popular certifications include Inbound Marketing, Email Marketing, and Content Marketing.
Learning seven pieces of online marketing software may seem daunting, but a varied skill set will impress future employers. If you ever need further help on how to properly utilize the platform to its fullest potential, check out LinkedIn Learning. There are thousands of tutorials and courses on how to specialize each platform for different marketing industries. With multiple universities announcing plans for online classes, there is no time like the present to pick up (and practice) a new career-driven skill.
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